Skip Navigation
Print Share

Webinar Lending Library

Welcome to the AFP Aloha Chapter Webinar Lending Library. Below are the webinars available for you to view for a 30-day period. Each webinar is $15 to purchase for AFP Members and $25 for Non-Members. After your payment has been processed, you will receive a link for the notes and the audio file for you to view at your leisure for the next 30 days. Access will be removed 30 days from receipt of your payment. Click on the Register Now button to order your webinars!

View AFP's Complete 2014 Webinar Schedule!

Register Now


Available 2014 Webinars

Inbound Marketing: The Latest Techniques To Attract More Donors, Volunteers and Others - Air Date: January 28, 2014

Nonprofits' efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you.  Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and increase your "conversion rate" so more of them become donors, event attendees, and other supporters.  We'll examine how to implement inbound marketing by combining techniques like search engine optimization, pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, boost online traffic, generate leads, and convert those leads into supporters.  We'll also discuss how to easily measure results to validate that your fundraising programs are working.

The Shifting World of Business and Community - Air Date: March 26, 2014

As the nonprofit continues to grow at an exponential rate (46% increase in the number of nonprofits from 2000-2012) the world of corporate fundraising has become increasingly complex and extremely competitive. And yet, true corporate partnerships can deliver significant value that goes well beyond a traditional donation.

How can your organization build its brand to rise above the seas of ribbons, donations and calls to action? How do you build deeper corporate relationships to deliver business and social return and ultimately stand the test of time? Learn about the shifting expectations of business, the need for outcomes and the innovative strategies and tactics that build meaningful partnerships, deliver tangible business and community results and inspire action among key stakeholders.

Major Gifts for Small Shops - Air Date: May 7, 2014

This session is for executive directors and development staff who want to raise significantly more money for their organizations by making the leap into major gifts fundraising, but haven't had the courage or know-how. If you are focused on event planning and grant writing, therefore leaving little or no time to focus on your biggest and best donors, this webinar is for you.  Most staff members at small and medium sized nonprofits are not effectively soliciting major gifts for their organizations. If you want to start or grow your major gifts program, this session is for you. Whether a major gift for your organization is $1,000 or $100,000, you will learn how ask and receive more major gifts this year.  We will discuss the who, what, when, why and where of asking.

Participants will learn how to identify good prospects, cultivation techniques, appropriate solicitation language, and stewardship best practices, as well as learn how to get a meeting and deal with "no."
Participants in "Major Gifts for Small Shops" will:

  • Learn how to start an individual giving program.
  • Discuss ways to get a first meeting with a prospect.
  • Identify successful cultivation techniques.
  • Practice asking a prospective donor for a specific gift.
  • Learn how to react to a "no."

Developing a Relationship Management System - Air Date: July 10, 2014

Alert! This is not a software program and it requires a lot of effort. Do you want to create a relationship management system in your office? Jen Filla will guide you through the big picture, examples for big and small organizations, and the basic building blocks everyone has to start with. Learn to avoid common pitfalls and how to get the right fit for your organization.

At the conclusion of this session, participants will be able to:

  • Explain the three main parts of a relationship management system
  • Name the fundamental pieces of every program and why they are important
  • Get started creating their own system using a worksheet

Opening the Door to Major Gifts: Mastering the Discovery Call - Air Date: August 13, 2014

While there are many great resources on the solicitation or "ask," the knowledge base of the "discovery" call --- the very beginnings of the major gift relationship – are quite limited. John Greenhoe, author of the best-selling book "Opening the Door to Major Gifts" (Charity Channel Press, 2013), will delve into this all important topic in this AFP webinar. Using John's proven methods, participants will learn basic but effective methods for qualifying prospects for the purpose of major gift cultivation, solicitation and stewardship.

At the conclusion of this session, participants will:

  • Understand effective methods for researching their major gift prospects – so that the first call isn't "cold"
  • Know how various contact means (email, phone, postal mail) can be used strategically to set up the first meeting
  • Understand models for scripting the initial visit, or knowing what to say during a casual but purposeful meeting
  • Understand ways to continue to conversation beyond the first call, and rising trends that will affect discovery calls in the near future

Extreme Social Media Makeover - Nonprofit Edition! - Air Date: September 9, 2014

During this life-changing session, we’ll not just talk, but actually DO a mind-blowing demonstration of at least 25 killer tools to get tons of online traffic and revenue for your nonprofit.  They are virtually all quick and easy (they better be or there’s no way we’ll get through them all!) and free.  See how to instantly transform your nonprofit into a powerhouse!

At the conclusion of this session, participants will:

  • Understand how social media can help them raise more money, drive more traffic, and produce other desirable outcomes
  • Identify specific social media tools to achieve these objectives
  • Know how they can implement and exploit each of these tools easily and without technical skills

Getting Your Organization Onboard with Fundraising: Weaving a Philanthropic Culture - Air Date: September 24, 2014

We may be great at cultivating relationships with our donors but are we equally as great at building and nurturing a philanthropic culture top to bottom in our organizations?  And if we are not focusing on this then why are we not?  If organizational culture reflects the way an organization operates, and if the unique nature of non-profit organizations is a reliance on philanthropy to fulfill their mission, and if fund development is the engine that drives philanthropy – then why do so many organizations fail to understand the value of understanding how a 'philanthropic' (not fundraising!) culture is crucial to have woven throughout the organization?  Why are we relegating ourselves into that dreadful 'silo' and not taking every possible step to increase philanthropic investment in our organization?

Learning Objectives - At the conclusion of this session, participants will:

  • Understand both the differences and the synergies between fundraising and philanthropy
  • Have a new perspective on the relationship between fundraising and philanthropy that will change the way you engage others in your work
  • Be able to assess your own organization's culture and identify areas for improvement and practical tips and techniques to help you change it

All 2013 Webinars

Writing a Fabulous Case for Donor Support - Air Date: February 5, 2013

In this revealing session, one of North America's most experienced case writers shares his secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright idea

Analyze and Identify: Three Steps to Understanding Your Prospects and Supporters - Air Date: March 7, 2013

This webinar is focused on the beginning stages of the fundraising cycle and the necessary steps an organization should take for identification and qualification of a prospect or suspect.  We will cover the basic principles and steps around prospect research, data mining and predictive modeling.  

Raising Support from Millennials: How to Raise Support from Younger Donors - Air Date: March 19, 2013

Using research from over 10,000 Millennials (age 20-30), Derrick will guide you through what motivates Millennials to give to nonprofit organizations. He will discuss how to create customized campaigns and engagement programs to raise awareness and support from Millennials through online, direct mail, email, and event based approaches.

The Power of Planning: Building a Strategic and Long-Term Development Plan - Air Date: April 23, 2013

Fund Development should be a core function of your organization and of your organization’s long term strategic goals.  Yet, we often focus our development planning on the short term, e.g. the Annual Development Plan.  And while we typically begin to plan for the next year based on the previous year’s projected results, we don’t often look at development planning through a strategic and long-term focus.  Where do we want to be in 3-5 years with our fund development program?  How does this dove-tail with where our organization is going?  This session will cover how to make that mental and planning shift in our thinking from year-to-year to longer term outcomes and grow philanthropic revenue.

Navigating Change: The Three Stages of Board Engagement - Air Date: May 23, 2013

As members of your fundraising team, board members may be unengaged, passively engaged or fully involved.  Board members shape the public’s perception of the organization they serve through their actions, reputations and leadership abilities.  Enthusiastic, dedicated and skillful involvement by each board member is critical for success.  When Trustees successfully fulfill their responsibilities in raising funds, they ensure the present and future fiscal health of the organization. Conversely, when they resist their responsibilities for raising funds, they impede the organization’s ability to compete philanthropically. During this session, you will explore your role and responsibilities, along with implementation strategies, to enable you to become an effective advocate, including as a fundraiser, for your organization.

6 Steps to Creating a Written Fundraising Plan - Air Date: June 6, 2013

Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year. We’ll cover goal setting (using SMART goals), action plans, and ways to keep your plan on track, plus you’ll get some worksheets and checklists that will make the process easy.

Online Success Strategies, Tools & Trade Secrets - 101 - Air Date: June 18, 2013

Over the past decade, nonprofit organizations have been inundated with Internet services and technology options. This session taught by Ted Hart, one of the world’s foremost experts on Nonprofits and the Internet will focus nonprofit leadership on how they can improve the management, networking and fundraising of their organization through the use of these tools. Content is based on the new book, "Nonprofit Internet Management: Strategies, Tools and Trade Secrets." While nonprofit organizations continue to embrace the use of the Internet for a variety of purposes, the challenge organizations face is not whether they should be using the Internet, but instead HOW they should manage their Internet applications in a coordinated, cost-effective and efficient manner to leverage these efforts for maximum benefit. Following the guidance offered in this book will help charities address increasing public demands for accountability and performance measurement of nonprofits.

The Anatomy of Engaging Email Campaigns - Air Date: July 10, 2013

Nonprofits are playing catch-up to the sophisticated email campaigns that retailers and social buying websites deliver to their constituents. These campaigns deliver compelling offers and customized content based on interests, preferences, past behaviors, and much more. Factor in social media alerts and old-fashioned emails from friends, and inboxes have become a cluttered, competitive place. Nonprofits are now challenged with delivering personalized email campaigns, despite often limited staff and resources. This session will cover how to efficiently plan, structure, and execute engaging email campaigns that deliver conversions. We'll uncover missed opportunities to engage critical segments in every email you send. We’ll also examine lessons learned from nonprofits whose email campaigns have surpassed their goals and industry averages.

What's Wrong with Your Fundraising and How You Can Fix It - Air Date: July 24, 2013

This webinar, based on the upcoming book by Ellen Bristol and Linda Lysakowski, ACFRE will help you look at how your fundraising efforts are really going. Participants in the webinar will have the opportunity to complete the Leaky Bucket assessment online prior to the webinar. Results for organizations nationally and results for webinar participates in particular, will be reviewed in the webinar. Participants will then be given some ideas on how to fix their fundraising and stops the "leaks" in their own "buckets."

90 Minutes to Social and Mobile Fundraising Success - Air Date: September 25, 2013

In this AFP webinar, we’ll explore how organizations like yours are using seamless social login, online video, Google tools, social fundraising toolkits, gamification techniques, mobile web, mobile apps, multi-channel strategies & more to support and enhance their online fundraising events and campaigns. 

Annual Fund and Major Gifts Partnerships: Pipeline Management and Donor - Air Date October 10, 2013

When the span between fundraising campaigns is measured in hours, it can be difficult to think about anything but the next major gift. And while a focus on cultivating and soliciting these high-wealth prospects is key to a successful fundraising effort, where do those prospects come from? The most effective fundraising directors know an integrated approach which consistently acquires and upgrades annual giving donors is critical to populating major gift portfolios.

What in the World! The Latest and Greatest in Fundraising from Around the Globe - Air Date: October 23, 2013

In this session Penelope Cagney will present findings from her and Bernard Ross’ just released AFP/Wiley Book, Global Giving: How the World is Changing the Rules of Philanthropy, and share the expertise of the more than 20 experts from around the world who contributed to the book. The phenomenal success of face-to-face awoke us to the fact that some of the best fundraising ideas are coming from Asia, Africa, South America and elsewhere.

Accountability and Ethics Can Make or Break Your Organization - Air Date: December 12, 2013

Demands for increased transparency and public disclosure has caused nonprofit organizations to report details on what they do and how they do it along with disclosure of financials including executive compensation. These reports raise questions about public perceptions of performance along with ethical conduct in solicitation practices, uses of funds raised, and fundraising costs. One consequence is that the public lacks confidence in what organizations say that is eroded further with ethical breeches, real or perceived, from media attention to fraud, scams and scandals. The giving public no longer holds a "blind trust" in nonprofits or their appeal messages. Add to this increased scrutiny the voices of "charity watchdogs" and their multiple "ratings", "scores" and independent reports with the result of more confusion than clarity on correct nonprofit performance and ethical conduct.